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Honeyburn Books (UK)

1920’s What you have here is a vintage investment prospectus postcard, likely from the 1920s or early 1930s, distributed by the: First Mortgage Co-operative Investment Trust Ltd.

1920’s What you have here is a vintage investment prospectus postcard, likely from the 1920s or early 1930s, distributed by the: First Mortgage Co-operative Investment Trust Ltd.

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1920’s What you have here is a vintage investment prospectus postcard, likely from the 1920s or early 1930s, distributed by the:
First Mortgage Co-operative Investment Trust Ltd.

This is a promotional mailer inviting “small investors” to request a free booklet on investing in the trust. It advertises:

  • 7% interest, which was quite high even in its day.
  • “Paid free of income tax”, meaning it was a tax-sheltered investment.
  • Heavy emphasis on “absolute security” and being “as safe as the bank”.

It was likely aimed at middle-class savers, appealing to their desire for high returns with little risk.

  • Timeframe: Most likely between 1923–1939, based on:
    • Use of “S.W.1” postal code system (modernized around the 1920s).
    • The offer of a halfpenny stamp (a common postal rate until 1940).
    • Tone and typography consistent with interwar finance marketing.
  • These kinds of investment trusts emerged in Britain to offer alternatives to traditional savings accounts, especially after WWI when many banks were seen as unstable.
  • The phrase “First Mortgages on Freehold properties” was intended to sound rock-solid — but history shows not all such trusts were.

 

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